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Revenue management (RM) has emerged as one of the most important new business practices in recent times.
This book is the first comprehensive reference book to be published in the field of RM.
It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details.
Successful hardcover version published in April 2004.
- Sales Rank: #1272245 in Books
- Published on: 2008-05-23
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 1.70" w x 6.10" l, 2.25 pounds
- Binding: Paperback
- 714 pages
Review
"Simply put this is an outstanding book. It is the first book to fully articulate the various ways operations research may be applied to revenue management problems. As such it is, in my opinion, one of the most important books in applied OR to appear in the last decade. The first Chapter gives one of the most succinct yet satisfying reviews of revenue management I have seen anywhere. This is followed in Chapters 2, 3 and 4 with nice treatments of resource allocation, capacity, and overbooking to complete Part I.
Part II covers, in Chapters 5 and 6, both dynamic pricing and auctions. If there is a fault with the book, it is the fact that the role of variational methods and dynamic game theory in pricing is not stressed. However, that material is rather advanced and in its infancy with regard to revenue management; so excluding it makes a great deal of editorial sense.
Part III could be titled "Applications", and it has illustrative examples for almost every type of decision environment in which revenue management has been studied and/or practiced. In closing I reiterate that this is an outstanding book and a must have reference for anyone doing research on revenue management."
Terry L. Friesz, Harold & Inge Marcus Chaired Prof.
Pennsylvania State University
To be published in NETWORKS AND SPATIAL ECONOMICS, Vol. 4:4 in December 2004
From the Back Cover
Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. Over this same time period, academic and industry research on RM methodology has also grown rapidly. While the number of published papers on RM has increased in dramatic measures, there is still no book that comprehensively covers the field of RM. Such a book is a pressing need because:
Much of the "Institutional" knowledge of revenue management is relatively inaccessible to those outside the profession.
It is difficult to find the fundamental and seminal ideas in the literature because these ideas either do not appear in published journals or appear in relatively obscure sources.
The terminology, concepts, and notation need to be standardized, so the general reader can understand and apply the contributions in the RM literature.
The gap between practitioners and academics in the field needs to be closed.
THE THEORY AND PRACTICE OF REVENUE MANAGEMENT is a book that will meet these needs. It comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state-of-the-art in Revenue Management.
The audience for THE THEORY AND PRACTICE OF REVENUE MANAGEMENT is threefold: (1) It will be of use to the academic researchers now working in RM-related topics, as well as those who work in related areas (such as supply chain management), who seek a single-source accessible overview of the theory and practice components of RM. (2) For practitioners the book will serve as a single-source reference for the theory and application issues involved in RM. (3) Finally, there are a growing number of university and seminar courses specially focused on RM for which the book can serve as a core text.
Most helpful customer reviews
29 of 30 people found the following review helpful.
A long-awaited, state-of-the-art summary of knowledge
By Serguei Netessine
The area of Revenue Management (sometimes called yield management) has been developing rapidly over the past decade. All major airlines, car rental companies and hotel chains currently employ Revenue Management systems and profitability of these systems is well documented. Books describing basic concepts of Revenue Management appeared long time ago (see Cross, "Revenue Management: Hard-core Tactics for Profit-making and Market Domination"). Yet, there was no single place to look for the theory behind Revenue Management systems. This long-awaited book represents a concise and up-to-date source of academic knowledge on the theory of Revenue Management as well as implementation aspects. It is a perfect reference for graduate students in Operations Research and for others interested in learning about state of the art in this area.
6 of 6 people found the following review helpful.
Excellent Book
By Rogerio Rubim
This is first book about Revenue Management that do no try to teach a "cake receipt" or to "adapt" RM from Airlines to Hotels. It's not a manual, it is scientific text that, above all, show the mathematics behind the RM policy. A must have to hotel managers!
4 of 5 people found the following review helpful.
A good theoric approach
By A. S. Catalan
In my opinion it cannot be recommended for people without good skills in maths, statistical, microeconomics or operational methods. It's very theorical and in some parts you would appreciate more numerical examples.
In general the book level it's too high considering the profile of people that use to work in this management area at least in Spain.
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